In the Kardashian opposition to Blac Chyna's ™ application... was this really necessary? #shady https://twitter.com/shaneferro/status/806685088520011776 …pic.twitter.com/6kfKFRgJCW
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ok i'm going to bed i will tweet more about this tomorrow because omg it's so funny
i am *so* disappointed that the brief does not flesh out the theory of tarnishment
btw everyone who is writing about this, this isn't a lawsuit, it's an opposition at the USPTO. completely different legal status.
*whispering furiously* it's not even the same branch of government
the articles that say "a court will decide" make me cringe.
yes it's the worst. but that aside, how amazing is "dilution by tarnishment"
it's really amazing (and! how much damage is done by a process that doesn't appear to properly review what bots recommend?)
and how does the family not have a standard IP ownership/use process for all family to sign just to protect The Brand? I write--
"Dilution" as an aspect of trademark law was created by statute in 1996, and strengthened again via statute in 2006
The 2006 statute was passed in response to Victoria's Secret losing a case against a store called "Victor's Secret" that sold sex toys
In short, the gist of dilution by tarnishment is that it harms a ~good~ brand by associating it with something tacky, cheap, and bad
............ and that, my friends, is what the Kardashian lawyers claimed Blac Chyna's trademark did 
Intellectual property law. I live for this
To be clear, it looks like the opposition was sent automatically because bots flagged the "Kardashian" in Blac Chyna's application
I don't know why the Kardashians retain attorneys who don't have a sense of what's even going on with the brand they're policing,
or why, as @travelingheidi, the entire family doesn't just have a Recommended Use Agreement on file
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