Oh wow. Finally finished that story on artisanal toast that is not about toast. You should read it too. http://www.psmag.com/navigation/health-and-behavior/toast-story-latest-artisanal-food-craze-72676/?utm_content=buffer7b1b7&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer …
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@KendraSerra oop I finally scrolled down to the part that’s not about $4 toast -
@sarahjeong The $4 toast is a distraction. Worth it to keep reading. -
@KendraSerra Yes this is very good -
@KendraSerra What’s funny is that Carelli is very “old” San Francisco (iteration pre-2nd tech boom), but the toast is seen as “new” SF. -
@KendraSerra obvs old/new are terrible modifiers for a city that is constantly uprooted. -
@sarahjeong Yes. Funny meta-thing: I went to Trouble and ate the toast for a meeting with a startup. DIdn't know the story behind it.
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