How would you measure ritual:function ratio of beverage traditions (tea, coffee, wine, scotch, bourbon, beer, soda, water) @sarahdoingthing
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@sarahdoingthing that's why you brutally use principal component analysis. I bet cost explains 70% of variation in utility/aesthetic val -
@vgr two causal directions - costly stuff with aesthetic value is maintained, & costly stuff with no value a good signal - 2 more replies
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