How would you measure ritual:function ratio of beverage traditions (tea, coffee, wine, scotch, bourbon, beer, soda, water) @sarahdoingthing
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Replying to @vgr
@vgr@sarahdoingthing 2 axes for ritual:special & mundane.UK tea scores v highly on mundane but low on special. Tea in Japan v high on both.1 reply 0 retweets 1 like -
Replying to @thezhanly
@vgr@sarahdoingthing Mundane ritual different from functional. Functional = I drink it just cuz I'm thirsty/I like the taste & that's it1 reply 0 retweets 1 like -
Replying to @thezhanly
@vgr@sarahdoingthing Coca-Cola spends billions on idea that it's for both special and mundane rituals, but has it ever been really in US?1 reply 0 retweets 1 like -
Replying to @thezhanly
@vgr@sarahdoingthing So maybe there's special, mundane and virtual/signifier special & mundane1 reply 0 retweets 1 like
Replying to @thezhanly
@thezhanly @vgr yes! Ritual is a broad category, frequent/rare a major axis
10:50 PM - 20 Dec 2015
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