"Orientation" - contextual self-locating and way-finding, in geographic or other space.
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"Story" can usually be summarized in one tweet or even one word and expanded as needed.
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The other feature is conflict - not questions. There are lots of interesting questions but we orient on fights of various sorts.
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@sarahdoingthing narrative arc? -
@cwage probably not when it's often just a single word/metonym for a known narrative performance
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