What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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@vgr price for scam goods operates similar to Veblen goods, but it's self-signaling - price is only possible signal of value as true value=0 -
@sarahdoingthing If you'd written weaponized sacredness in context of mystique brands, you'd have consulting clients breaking down door - 3 more replies
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