What brands in your opinion, besides Apple, have an indefinable aura/mystique to them, beyond explicit/clear brand value propositions?
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@vgr one kind of mystique is "bullshit" - the opportunity to believe in a different reality (scam goods, anti-aging etc.) -
@vgr price for scam goods operates similar to Veblen goods, but it's self-signaling - price is only possible signal of value as true value=0 - 4 more replies
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