If you want to perpetuate your tradition, switch marketing from guilt to another emotion. Doesn't work well anymore. Pride isn't much better
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Replying to @sarahdoingthing
@sarahdoingthing you attract people with promise of predictability, you get people terrible at evolving the tradition. Result: hara-kiri2 replies 0 retweets 1 like -
Replying to @sarahdoingthing
@sarahdoingthing It's hilarious to see (for example) that churches probably need to attract people with good twitter/blogging instincts now2 replies 0 retweets 1 like -
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Replying to @jonathanglick
@jonathanglick @vgr good point - Chabad has been willing to experiment!
10:56 AM - 14 Feb 2015
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