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Sam Seely
@samseely
🥽 CEO - the best notification system you’ll never build ☕️ prev: , 📝 at samseely.com
New York Cityknock.appJoined April 2009

Sam Seely’s Tweets

Nothing better than seeing a high ownership culture come to life The team ramps, the product gets better and better, thoughtful details materialize out of nowhere. Such a great feeling
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This integration with Knock will unlock some really powerful things. Definitely check them out instead of building your own notification system.
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We’re excited to announce our latest email provider integration with @resendlabs, the new email platform for developers.
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Resend + Knock cover image
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Revisit this text often. You'll learn how it trickles into other aspects of your work - A good writer respects the time of their reader - A good designer respects the time of their user - A good operator respects the time of their team And so it goes
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A book I wish I'd read earlier in life: The Elements of Style by Strunk+White Clear writing is clear thinking. No matter what you end up doing in life, it helps to write well
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Today we’re excited to announce the official release of our Datadog extension Now it’s easier than ever for engineering teams to monitor their Knock notifications from the tool where they monitor the rest of their stack: Datadog A quick thread 👇
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Always a nice surprise when someone asks you for directions on the streets of NYC Nice because of the serendipitous in-person interaction A surprise because manhattan is famous for its easy-to-navigate grid system
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Unexpected tasks I dread most as a founder (in ascending order of dread): - opening physical mail - going to a state department's website after opening said mail - calling the state department
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Next time you’re trying to cut corners to get something shipped, remember: first to market matters less than being the last left standing Don’t rush quality, reliability, and the foundational decisions that will be with you until the end
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“Many big people were chasing me. I didn’t know what to do. So I thought I would surprise them and throw it.” — Miami placekicker Garo Yepremian after a disastrous attempt to throw a pass in SB VII, 50 years ago today RIP king
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A tip for any founders starting out this year: get the builders and founders you admire on your cap table You'll sleep less but you’ll work hard to have good news to share in investor updates each month 😁
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It’s like if Figma was down but worse
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Update 3: The FAA is still working to fully restore the Notice to Air Missions system following an outage. The FAA has ordered airlines to pause all domestic departures until 9 a.m. Eastern Time to allow the agency to validate the integrity of flight and safety information.
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A good question for understanding what’s important to you in your work
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Someone asked what the things I've worked on had in common. I could do them alone, or nearly so, instead of needing the permission of bureaucrats. They could be done incrementally, and thus evolve. And they were out of fashion, and thus free of hype and opportunists.
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Datadog support in Knock was another fun one to build. Our customers rely on Knock to reliably time, batch, filter, and send multi-channel notifications (email, SMS, chat, and more) every second of every day. 1/
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Last month we released three exciting product updates in beta: 🌎 per-locale template management 🔗 support for open and link tracking 🐾 Knock + @datadoghq extension
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Good advice for building API-first products If you’re solving a substantial problem, there will be complexity—just make sure it’s all visible to the user It's when complexity becomes implicit within a product that it becomes accidental and a burden to developers
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Software complexity comes in two forms — fundamental & accidental. The task of a software engineer is to discover & write down the fundamental complexity of a solution to a problem, while inventing the minimal amount of accidental complexity.
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What’s next We'll be back in 2023 doing what we do best: shipping. In the new year you’ll see us get even closer to developer workflows and continue to invest in our notification engine Knock CLI, coming soon to a shell near you
knock workflows list
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Product To support those customers, we moved fast and shipped a LOT of product From our end-to-end debugger to Knock Sources to support for 15+ new notification channels—it’s been amazing to see what a nimble, focused team can accomplish 💪
The Knock template editor
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My last entry of the year for the Knock blog: our 2022 year in review A few highlights 👇
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What. A. Year. We kicked off 2022 with our public launch. Since then we’ve shipped 35 changelogs & welcomed some exciting customers 🚀 Check out our year in review to see what we've been up to + a sneak peek at what's to come in 2023! knock.app/blog/knock-202
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Some news I’ve been wanting to share for a while: Knock is now powering notifications in production 🚀 The Vercel team has been incredible to work with (as you’d expect) and their feedback has pushed our product to another level LFG
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When one of your favorite products becomes a customer 🔥 Now proudly powering notifications at scale for @Vercel vercel.com/blog/building-
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Startup years are like dog years. I just looked at the first changelog we shipped in 2022 and I swear it could have happened seven years ago
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One of my favorite things about building developer tools: the docs are the product The ability to convey ideas in a simple, concise way is the difference between someone trying your product or leaving forever
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My latest post for the Knock blog: everything I've learned about the block kit UI framework + a shoutout to the shining example that is 's Slack message design 🙏
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We spend a lot of time working with our customers on the finer points of Slack notification design 🤌 This week on our blog we wrote about how to make the most of Slack's block kit framework to help your notifications shine 🌠 knock.app/blog/the-guide
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