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    1. Salesforce‏Verified account @salesforce Apr 22
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      On social media, anyone can see what's happening in the world & join global conversations. And now, more than ever, people feel the need to connect. @Twitter's @gnballenger shares 5️⃣ best practices for social media when #LeadingThroughChange: https://sforce.co/34Vu86K pic.twitter.com/S79x2ozR73

      3 replies 18 retweets 91 likes
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    2. Salesforce‏Verified account @salesforce Apr 23
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      Q: How do you find your voice in the context of what’s happening? A: Consider your audience, the cultural moment, and your place in it. @Twitter pro-tip: empathy and humanity are critical when #LeadingThroughChange on social.https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …

      1 reply 2 retweets 10 likes
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    3. Salesforce‏Verified account @salesforce Apr 24
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      DYK ✔️7% of people say brands should continue using their normal tone of voice? ✔️77% of people think brands should support society right now? @Twitter pro-tip: 🗣️ Be authentic to your brand & be valuable to the world. Learn more from @gnballenger:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …

      1 reply 2 retweets 11 likes
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    4. Salesforce‏Verified account @salesforce Apr 25
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      At the beginning of a crisis, it’s common for brands to develop a new social media strategy & stick to it. But as a crisis goes on, it’s essential for your messaging to adapt as the crisis evolves. Follow the link for more @Twitter pro-tips:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …

      1 reply 2 retweets 13 likes
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      Salesforce‏Verified account @salesforce Apr 26
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      To find out what your community needs: L I S T E N @Twitter pro-tip: go beyond guesswork, engage your audience directly with questions and polls. Learn more with #TwitterNext Director @gnballenger:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …

      10:09 AM - 26 Apr 2020
      • 1 Retweet
      • 10 Likes
      • Greg L Cody Tran Russell Manthy Marissa Kraines Andrew Sisulak Gina Ballenger beto Nkululeko Thamalalla Venkata Seshagiri Rao
      1 reply 1 retweet 10 likes
        1. Salesforce‏Verified account @salesforce Apr 27
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          Advice from #TwitterNext director @gnballenger: run posts by your friends & family. Outside perspectives can raise a red flag when you’re not quite hitting the mark. Find more @Twitter pro-tips:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …

          0 replies 0 retweets 4 likes
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