Q: How do you find your voice in the context of what’s happening?
A: Consider your audience, the cultural moment, and your place in it.
@Twitter pro-tip: empathy and humanity are critical when #LeadingThroughChange
on social.https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …
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DYK
7% of people say brands should continue using their normal tone of voice?
77% of people think brands should support society right now?
@Twitter pro-tip:
Be authentic to your brand & be valuable to the world. Learn more from @gnballenger:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …Show this thread -
At the beginning of a crisis, it’s common for brands to develop a new social media strategy & stick to it. But as a crisis goes on, it’s essential for your messaging to adapt as the crisis evolves. Follow the link for more
@Twitter pro-tips:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …Show this thread -
To find out what your community needs: L I S T E N
@Twitter pro-tip: go beyond guesswork, engage your audience directly with questions and polls. Learn more with#TwitterNext Director@gnballenger:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …Show this thread -
Advice from
#TwitterNext director@gnballenger: run posts by your friends & family. Outside perspectives can raise a red flag when you’re not quite hitting the mark. Find more@Twitter pro-tips:https://www.salesforce.com/blog/2020/04/twitter-social-media-crisis-best-practices.html …Show this thread
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Wow this photo stopped my scroll! Go
@gnballenger !!

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beauty AND brains
@gnballenger


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Social media changed my life for the better and gave me alot of human connections more then I expected i thank social media
Thanks. Twitter will use this to make your timeline better. UndoUndo
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best practices for social media when