We'll start with the big picture: Customer trust has hit a low point. To put it bluntly, 54% don’t believe that companies have their best interests in mind: https://sforce.co/2NpRiMm ↓pic.twitter.com/hJBVQ7zL5g
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It's important businesses take the lead in educating customers about how they are protecting their information. When it comes to communication about personal data, there's no such thing as over communicating. https://sforce.co/2NpRiMm ↓pic.twitter.com/CkwfVG9eed
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It's not enough to say you value trust, you have to back it up with actions. Customers say they are willing to share personal details with brands, but only if they know how it will be used: https://sforce.co/2NpRiMm ↓pic.twitter.com/qWTm1QnkKY
7:49 PM - 6 Sep 2018
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