We'll start with the big picture: Customer trust has hit a low point. To put it bluntly, 54% don’t believe that companies have their best interests in mind: https://sforce.co/2NpRiMm ↓pic.twitter.com/hJBVQ7zL5g
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It's not enough to say you value trust, you have to back it up with actions. Customers say they are willing to share personal details with brands, but only if they know how it will be used: https://sforce.co/2NpRiMm ↓pic.twitter.com/qWTm1QnkKY
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