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Sajith Pai

@sajithpai

Enjoyed this episode of Shashank Mehta

@twitellectual

of Whole Truth, w

@siddharthaa7

@100xEntr

podcast Good insights on marketing / brand thanks to his unilever stint. Worth a listen / read.

100xentrepreneur.com

Shashank Mehta, Founder, The Whole Truth on secrets of building a brand and his learnings &...

Why is HUL considered a Leadership factory? “Every great brand is built on a fundamental human insights.” Do you agree that people come before revenue? “Invest in Brand, even as little as possible,...

4:18 AM · Jun 5, 2022

Replying to

Loved the insight about brands needing time to grow. And that i suppose is the contradiction inbuilt into D2C brands as venture is about accelerating time to growth / bending time in a way. And that militates against the very ethos of branding.