Would it make sense to have Acquisition, Activation, Engagement, Re-activation, Revenue? By Re-activation I mean getting dormant users active.
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Ya, we actually divide up our user funnel further into: Acquisition -> acquire, activate Engagement -> engage, retain Monetization -> upsell, retain
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Does cost to serve the customer/margin % fall under monetization as well, or is that more appropriate for later on in the company lifecycle? That’s the final component of customer equity, in addition to the ones you mentioned...
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Ya that can be an important consideration. It just came up for us the other day as we just launched a note history feature in
@NotejoyApp with a non-trivial cost to serve, which had implications for where it fit in our free vs paid offerings
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Wrote a pretty detailed post about this a year ago: https://mobilegrowthstack.com/why-focusing-on-acquistion-will-kill-your-mobile-startup-e8b5fbd81724 … Covers how AARRR is the wrong sequence to focus on.
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Ya I agree with that. I characterize it as focusing on product/market fit before growth.
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@sachinrekhi good stuff! I have always wondered how would one would (re)structure this for an enterprise B2B product where you do not necessarily have direct control/visibility into some of these metrics. Have not found this straightforward -
Ya it's a very different playbook on the enterprise B2B / direct sales side. Our scoreboard for LinkedIn Sales Navigator was very different: activation, engagement, NPS, bookings, negative churn. We relied heavily on deep NPS analysis to inform roadmap:http://www.sachinrekhi.com/a-practitioners-guide-to-net-promoter-score-nps …
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This is the easiest and most digestible framework for all teams to be on the same growth mindset - as well as understand what and how each team contributes to org goals. I tell them young founders this, but they try to go rogue lolll
ধন্যবাদ। আপনার সময়রেখাকে আরো ভালো করে তুলতে টুইটার এটিকে ব্যবহার করবে। পূর্বাবস্থায়পূর্বাবস্থায়
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লোড হতে বেশ কিছুক্ষণ সময় নিচ্ছে।
টুইটার তার ক্ষমতার বাইরে চলে গেছে বা কোনো সাময়িক সমস্যার সম্মুখীন হয়েছে আবার চেষ্টা করুন বা আরও তথ্যের জন্য টুইটারের স্থিতি দেখুন।