I like this
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it was a little too in-the-weeds last i tried, but i wonder if you'd get something out of ogilvy's "on advertising". felt pretty dense and heavy on details, too much for my casual reading but maybe good for you.
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Made To Stick (Heath) Influence (Cialdini) Contagious (Berger)
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It’s been 25 years since I read about it seriously, so am not the person to ask, unfortunately. I expect there’s several people in your immediate network who would be good sources!
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