You *do not* want to demoralize the helpers. You want to encourage them to keep going, not get burned out, support each other. You want to make helping look *accessible* so more people do it. You want to recognize that different kinds of people can help.
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It’s kind of like — I find it skeevy to guilt-trip people into giving to charity. “You SHOULD be more generous.” The reality is, people are already pretty generous. You can provide donors *value* by offering them unusually good opportunities to help.
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“Put more effort/attention into MY favored project or I’ll withdraw my approval from you” is a song anyone can sing, and the loudest, nastiest voices are the best at it. I don’t think it’s a smart tactic for those whose causes are actually good.
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Yes, I admit I’m sensitive about this personally. I think shaming people for not being good enough causes a lot of toxic side-effects. I know sometimes the right thing to do *is* to try harder, but there are ways to encourage effort that install less malware, I think.
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Good exhortatory content makes doing a hard thing look necessary, exciting, and *doable by you*. Skip the last part and you just demotivate people.
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End of conversation
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