First, it’s alienating to anyone who is insecure about whether they’re doing enough to help. “Oh no, am *I* useless? Am I the bad guy in this story?” No. The only possible “bad guys” here are those in positions of authority who are preventing effective response.
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Telling people “you don’t think this yet but you Should” or “you won’t like this, but it’s true” is a dominance trick. It’s a neg. it plays on the fear of being criticized.
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“Only a [insert terrible name here] would disagree with me” is a rhetorical tactic for getting weak-minded people to passively go along with you. It’s not a way to attract competent people to actively buy in and help you.
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It’s kind of like — I find it skeevy to guilt-trip people into giving to charity. “You SHOULD be more generous.” The reality is, people are already pretty generous. You can provide donors *value* by offering them unusually good opportunities to help.
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“Put more effort/attention into MY favored project or I’ll withdraw my approval from you” is a song anyone can sing, and the loudest, nastiest voices are the best at it. I don’t think it’s a smart tactic for those whose causes are actually good.
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Yes, I admit I’m sensitive about this personally. I think shaming people for not being good enough causes a lot of toxic side-effects. I know sometimes the right thing to do *is* to try harder, but there are ways to encourage effort that install less malware, I think.
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Good exhortatory content makes doing a hard thing look necessary, exciting, and *doable by you*. Skip the last part and you just demotivate people.
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End of conversation
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I think the point is that the leaders screwed up in large part because of how the culture selects for. The audience isn't the "competent" because they know who they are. It isn't written to shame the "incompetent" because they don't recognize themselves as such.
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Who’s the audience then?
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