I got great, consistent feedback from people who actually know finance that you cannot currently make 11% returns a year by value investing.https://twitter.com/s_r_constantin/status/1247301128980549632 …
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There's doubtless some cool guy money (like anything) but also some big money willing or even looking to fade it. How to test? Find a measure of what 'cool' is, presumably.
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The other way is to assume that what is going up is cool but then that equals testing if momentum is true using the same stat test you mentioned. Coolness, if it works, would have to track more momentum than subjective coolness (e.g. Tesla isn't doing that great?)
End of conversation
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