As I heard from genetic counselors at Color, a genetic testing company that *does* do tests with practical benefit to patients, most of their customers don’t know what DNA is! If you want to sell to millions of people, you have to offer value to laymen who aren’t into science.
It would take maybe a week of clock time and several hours of person time at a minimum to do that, and Theranos would sue anyone they thought was getting too snoopy.
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Hmm, yes, while I questioned whether it should require technical literacy you point out how absurd it is that any VC would actually expend a few hours in due diligence. I suppose in VC time sending a couple emails to have their assistant set it up might also constitute a week.
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I don’t think it’s absurd that any VC would. I just think it’s possible that some wouldn’t (or would focus their diligence efforts elsewhere, like going through financial documents.)
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