As I heard from genetic counselors at Color, a genetic testing company that *does* do tests with practical benefit to patients, most of their customers don’t know what DNA is! If you want to sell to millions of people, you have to offer value to laymen who aren’t into science.
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I have met several people who evaded my questions about “how is this startup going to make money?” and “how will this be useful to customers?” and said that didn’t matter, go away little nerd, you don’t understand business. They were never right.
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If a founder, when pressed, straight up denies that business is about mutual benefit, RUN.
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You can make a lot of money selling useless products. People buy magnetic bracelets and power crystals, and I could give plenty of bigger but more controversial examples I consider comparable.
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Yes, and that’s shady in its own way, but at least you can point to evidence that people *like* the crystals! There is an actual community of crystal-lovers large enough to justify the sales numbers of the crystal-sellers!
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