Don’t be Theranos.
100% agree that short-term revenue models and knowing your immediate market is important. That's the difference between a realistic plan and pie in the sky. But I already knew that. What I didn't know is that you have to actually *say explicitly* that there will be pie.
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I used to think it's pointless to say how big the opportunity is since you're the founder and therefore as biased as it gets. Turns out people want to hear it anyway, and there's info in what and how you choose to say.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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