2x2 idea: weird/normal, optimist/pessimist.
I did see a “whimsical” affect around startups around 2010 (remember that Lobster font?) and certainly things like early social media and filesharing were whimsical and Weird Optimist. Reddit? Hella Weird Optimist.
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Burning Man has a lot of Weird Optimist, but contains elements of both Normal Optimist (conventional revelers, the kind who drink alcohol) and Weird Pessimist (anticapitalist radicals who hate how “corporate” SF has become.)
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