Recently read The Art Of War (in translation). It's short! And good. Relevant to adversarial activity generally, not just military strategy.
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"Shih" is a word my translation leaves untranslated, but it's compared to drawing a crossbow or putting a rock atop a mountain; when people have the right "shih", courage and victory comes naturally. Set up the right context/structure and virtue will be like "flowing downhill."
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3. ADAPT. Don't be tied to a fixed pattern. Attack the enemy where he's weak and avoid him where he's strong; tempt him to engage by offering apparent advantage, then defeat him with the unexpected. Be good at predicting him and hard for him to predict.
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If the enemy outnumbers you, divide his forces. If the terrain is unfavorable, go somewhere else. You can adapt to any local disadvantage -- just ACTUALLY ADAPT. You cannot beat the odds.
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The way I see it, self-interest has two independent components: first, creating value; second, capturing or protecting value. The latter is adversarial.
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Sun Tsu is presenting a “wisdom literature” about how to do adversarial strategy *without* sacrificing too much of the value-creation, positive-sum side. War that serves the realm rather than consuming it.
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End of conversation
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