Consumer biomarker-testing kits (like 23andme, and the equivalents for whole-genome sequencing, proteomics, microbiome, etc) don't make a ton of practical sense to me as a path towards new medical treatments.
Genetic data, yes. Health information, maybe not. How many of those 5 million are filling out all the quizzes?
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Not sure (couldn't find a number from my quick google). Their health+ancestry service costs 2x their ancestry-only service, so I imagine there's a substantial drop-off
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