A/B testing wouldn’t help. The issue is that the industrial design team doesn’t listen to feedback from engineers, which often recognize problems long before customers hit them.
Gonna go out on a limb here and claim that A/B testing would've shut down the butterfly keyboard real quick.https://twitter.com/kocienda/status/1113450945705177088 …
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At apple, customers hit the problem instead of problems the customer xD
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