Good read. Not sure if I’m 100% on board with this, but it brings up valid points.https://twitter.com/micahshippee/status/995636116698083328 …
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The question is how do we change this? Simplify the AR experience to resemble a WebXR or a camera app experience?
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WebXR combined with Google Instant Apps will dramatically reduce the barrier to entry for some experiences. I'd like to see Apple/Google open up their cameras to third party AR triggers like massive covers or movie posters. Unlikely they will relinquish that much control though.
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