Google says the number of Android users downloading a game has doubled year over year, with 40% of those downloads coming from emerging markets.
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Google Instant Apps (http://g.co/play/instant ) lets you play a few levels of a game instantly, without installing a game from the Play Store. Google says early testing shows 4%-17% increase in people keeping an app on their phone after trying with Instant.
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Zombie Gunship Revenant AR is an
#ARCore app hitting the Play Store today, and it is also a Google Play Instant app so you can play a mission before you install.@limbicsoftware assembled this in one week!#GDC18pic.twitter.com/puZDHSZAoX
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