49% of mobile gamers are women, but generally are less likely to identify themselves as gamers or work in gaming. Google's Change The Game initiative has been working to address this.
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Editor's Choice section of the Play Store is now live in 17 countries, with regular updates to highlight titles.
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Pre-registration rewards is live in the Play Store, starting with the upcoming Westworld game. More pre-orders = more in-game features at launch for free. Tiers can be set by developers, and users can see how close goals are at any time.
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Play Store is also A/B testing a details page that offers different info for people who have the game installed vs seeing the app for the first time. Could possibly become a full-time feature in the future.
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Google Instant Apps (http://g.co/play/instant ) lets you play a few levels of a game instantly, without installing a game from the Play Store. Google says early testing shows 4%-17% increase in people keeping an app on their phone after trying with Instant.
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Zombie Gunship Revenant AR is an
#ARCore app hitting the Play Store today, and it is also a Google Play Instant app so you can play a mission before you install.@limbicsoftware assembled this in one week!#GDC18pic.twitter.com/puZDHSZAoX
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