My local Wegmans has it for $9/lb, which is $.50 cheaper than Beyond but still WAY more expensive than ground beef is here.pic.twitter.com/M2iUHUGF5U
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My local Wegmans has it for $9/lb, which is $.50 cheaper than Beyond but still WAY more expensive than ground beef is here.pic.twitter.com/M2iUHUGF5U
Slider prep has begun. Seasoned with a little garlic salt and onion powder. Nothing too crazy for this first attempt.pic.twitter.com/NDMRonGITo
Had a little left over that wasn’t the right size for a slider so I’m just cooked it up to try it on its own. Crusted up exactly like I expected, cooking it feels just like cooking a beef burger.pic.twitter.com/Zhvx8ddrN7
Yeah. This is exactly what I was hoping for. There’s a slight aftertaste that gives away the secret, but otherwise this tastes like the quick burger I make at home. Looks and smells legit too. Now to wait and see what the family thinks.pic.twitter.com/3ZQjqILNCN
Not only could they not visually tell, but so far two of the kids actually preferred the flavor in the @ImpossibleFoods version.pic.twitter.com/iN7oK2Xpha
Strike that, all three kids preferred Impossible
Seems they are pea protein, sunflower, and coconut oil.
Woohoo! What are you going to cook with it first? 
#CookImpossible
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