Facebook throwing Quest devs under the bus by creating an expectation (hostage situation) for cross-buy is really messed up. Even moreso when you realize that the value proposition of doing a Quest port was predicated on the idea of doubling sales by selling the game twice.
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Totally get it too, but as someone who's bought quite a few VR games, the flipside is that I'm a heck of a lot more likely to buy a game that has cross play. So yeah, loss of sales on one hand, but a potential for increased sales where that might have been none.
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