For many consumer brands, esp when it's a great team and you've de-risked supply chain, I think this is almost always the way to go for the first few million. The tradeoff is that she spent a lot of time doing it, but I believe it's paying off.
Smart move by @helena, especially when community is key to the business. We’ll see more of this.
If I was raising for a new startup, I’d prefer to raise from 100 strategic, helpful people vs. a single lead investor.https://twitter.com/KateClarkTweets/status/1222916256702984192 …
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Totally. That’s a lot of meetings! Weekend Fund has over 120 LPs so I feel you, Helena. :)
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Anything noteworthy about how that round got papered? Would love to learn more.
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Just 1.5 years, thousands of pitches, not wasting time on skeptics, continuing to get intros and meet people who really got what we're doing.
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Reminds me of what
@briannekimmel was talking about here https://twitter.com/briannekimmel/status/1221612097039040513?s=21 …https://twitter.com/briannekimmel/status/1221612097039040513 …
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I invested in
@drinkhaus
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Same same same!
@helena is putting on a clinic. Lucky to be 1/100 onboard.
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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This is a great point, and case for first principles. With new(ish) tools like Carta, AngelList, template docs etc the friction in doing large rounds is reduced. Stigma will be reversed also when people realize the strategic edge in diversified, value-add LPs
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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What does the cap table look like though?!
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Like a long list of kickass people it sounds like... her rolling closes reduced the usual complexity of having to get N signatures on wire day right? I wouldn’t mind having a big cap table of amazing people if the logistics were manageable.
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