Rory SutherlandVerified account

@rorysutherland

Vice Chairman, Ogilvy & Mather Group The Spectator's Wiki Man.

Sevenoaks and Deal, Kent
spectator.co.uk/author/rory-su…
Joined February 2007
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  1. Pinned Tweet
    8 May 2016

    There are times when Amazon has a kind of accidental comedic genius, but this is unsurpassable

    38 replies 734 retweets 1,362 likes
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  2. Retweeted
    9 hours ago

    I feel this way.

    You should always look good when you fly. No excuses! Mankind has defied gravity and invented flight. It’s a huge achievement. Dress to complement our achievement.
    3 retweets 15 likes
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  3. Retweeted
    13 hours ago

    Credit bubble, you say? The dominant economic formalism fetishizes expected returns. Optimize -> borrow all you can -> credit bubble -> blow-up. But don't say you got this from us. We're "cranks" suffering from the "scientific illness" to consider what happens as time passes.

    4 replies 19 retweets 61 likes
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  4. Retweeted
    Sep 21

    Holy cow this ad....wow

    1,606 replies 8,300 retweets 28,736 likes
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  5. Retweeted
    Sep 24

    >'Efficiency is nice, effectiveness is just so much better.' >Will Lion, Head of New Products >featuring 's Binet & Field >

    3 replies 6 retweets 40 likes
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  6. Sep 24

    What I find fascinating is that she has to introduce a commonsense opinion so diffidently.

    Brief interval of sanity and courage at Labour conference
    1 reply 5 likes
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  7. Retweeted
    Sep 24

    Bemused obituary of Chas Hodges has inset of ‘Gertcha’ image from Courage Best TV commercial by but no mention of the campaign in the text nor of the huge boost it gave to the careers of Chas n’ Dave who were unknown until discovered them

    3 replies 1 retweet 4 likes
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  8. Sep 23

    Individual investors pursue different approaches - whereas institutions, needing metrics to compare and defend themselves, become more and more alike. This makes sense.

    Replying to @rorysutherland @nntaleb
    Bob May and Andy Haldane wrote an excellent paper on systemic risk in banking ecology which discusses the lack of diversity in strategies creating overlooked risks.
    4 replies 1 retweet 14 likes
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  9. Retweeted
    Sep 23
    Replying to

    As we know "saving" money doesn't grow businesses This should be compulsory viewing

    3 replies 5 retweets 37 likes
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  10. Sep 23

    This is fascinating. I have often wondered whether online decision-making, by standardising the decision-making environment, makes collective decision-making - and hence markets - worse. .

    So the decoy effect works on ants, too.. But not on ant colonies. Interesting! "Give exactly the same challenge to the colony as a whole, and they behave as the economists say they should — they ignore the decoy."
    3 replies 9 retweets 25 likes
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  11. Retweeted
    Sep 22

    It is with tremendous sadness that we announce the passing of our very own Chas Hodges. Despite receiving successful treatment for oesophageal cancer recently, Chas suffered organ failure and passed away peacefully in his sleep in the early hours of this morning.

    3,388 replies 10,036 retweets 33,693 likes
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  12. Retweeted
    Sep 22

    The problem with performance metrics.

    Replying to @trishankkarthik @nntaleb
    Definitely. I know a patient in need of kidney, his wife who is HepC+ wants to give her kidney to her husband, but centers refuse taking their case cuz it’s risky and it lowers their rating, thus losing gov funding. Clinically it’s fine. Alternative is to die on the waitlist. :(
    13 replies 131 retweets 398 likes
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  13. Sep 23

    Not entirely. I am sure that is how the business case was made, because that's how every bloody business case is made nowadays, but the real value lies elsewhere.

    Replying to @warrenchrismas @rorysutherland @clarkeching
    Main benefit is that it saves McDonalds money.
    11 replies 2 retweets 23 likes
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  14. Retweeted
    Sep 19

    Thanks to and many others we are able to bring you this year. With articles from , and many others. It's definitely one to add to your wish-list.

    8 retweets 15 likes
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  15. Sep 22

    'appen.

    Replying to @judi_sutherland @Femi_Sorry @ianpatterson99
    made this point years ago, that better rail links across the North would be more useful.
    4 likes
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  16. Sep 22

    The psychological hack of McDonald's touch-screen ordering system is invisible but very clever: waiting for your food to be prepared is vastly less annoying than waiting in line to order it.

    34 replies 96 retweets 433 likes
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  17. Retweeted
    Sep 20

    Blimey, Jacob Rees-Mogg AND Rod Liddle on next week’s ? Could be the ultimate twitter meltdown.

    2 replies 2 retweets 12 likes
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  18. Retweeted
    Sep 20

    Tom Watson has apparently shifted from Deputy Leader of the party to Exec Creative Director.

    7 replies 15 retweets 75 likes
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  19. Retweeted
    Sep 21

    A conference in Romania where I was going to speak just cancelled the event. I'd hate to cancel my tickets to Bucharest. Anyone there like a talk, speech, or workshop during the second week of October?

    2 replies 2 retweets
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  20. Retweeted
    Sep 19
    Replying to

    Yes. You’ll get logical answers. That might work well in some situations (eg. engineering), but not in others where traditional logic might not reach the optimal answer. I’d argue there are more challenges we face nowadays where “illogical” answers have something to offer.

    1 reply 2 retweets 4 likes
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  21. Retweeted
    Sep 19

    Gorgeous piece of from

    1 reply 1 retweet 5 likes
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