Rory SutherlandVerified account

@rorysutherland

Vice Chairman, Ogilvy Group The Spectator's Wiki Man.

Sevenoaks and Deal, Kent
spectator.co.uk/author/rory-su…
Joined February 2007
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  1. Pinned Tweet
    8 May 2016

    There are times when Amazon has a kind of accidental comedic genius, but this is unsurpassable

    40 replies 759 retweets 1,459 likes
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  2. 33 minutes ago

    Courtesy of

    5 retweets 19 likes
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  3. 41 minutes ago

    QVC is selling scented candles from the Yankee Candle Co. Just used the word "candlescaping". What are the margins on those, I wonder. I don't get it.

    3 replies 1 like
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  4. Retweeted
    3 hours ago

    Goddam it, Trip Advisor

    4 replies 7 retweets 19 likes
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  5. 4 hours ago

    Serious open question. I never read anything much in the Western press about India which suggests Modi is doing a great job. Is this because he...

    10 replies 4 retweets 2 likes
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  6. Retweeted
    4 hours ago

    NEAR OVERDOSE: A goose and a gull are recovering after eating prescription pills dumped at Carr Park in Huntington Beach.

    21 replies 47 retweets 74 likes
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  7. 4 hours ago

    By the way, I have no idea what an Instant Pot might be. Or a "holiday season" for that matter.

    I have been preaching this for years to anyone who wants to listen - and quite a few people who don't.
    3 replies 2 likes
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  8. 4 hours ago

    I have been preaching this for years to anyone who wants to listen - and quite a few people who don't.

    7 replies 1 retweet 16 likes
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  9. Retweeted
    Dec 12

    😔

    66 replies 894 retweets 2,479 likes
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  10. Retweeted
    15 hours ago

    Ouch.

    I don't want you to die, Business Squared, but I love the irony. I just hope you used .
    16 replies 82 retweets 360 likes
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  11. Retweeted
    Dec 20

    Where is behavioural science within marketing? A huge question our posed to for episode 19 of the O Behave podcast! Also learn how to create trust in the digital age, and where Mark buys his braces from. Listen now:

    2 replies 8 retweets 34 likes
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  12. Retweeted
    23 hours ago

    Nice interview with Mike Hughes from Ogilvy. We did it under Tower Bridge at 8am at Starbucks. He had a splendid digital recording device. I had a massive hangover the size of Belgium.

    Where is behavioural science within marketing? A huge question our posed to for episode 19 of the O Behave podcast! Also learn how to create trust in the digital age, and where Mark buys his braces from. Listen now:
    2 replies 6 retweets 70 likes
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  13. Retweeted
    Aug 19

    Always comes back to the two core analytical errors of Brexit debate. Most Brexiters think the EU is weak while most Remainers think the EU is nice.

    8 replies 23 retweets 43 likes
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  14. Retweeted
    Dec 19
    Replying to

    Brexit is shaped by two key category errors in UK debate: Brexiters think the EU is weak while Remainers think the EU is nice. h/t My expectation: 40% no Brexit, 30% Mays deal, 30% no deal, 0% EU abandons the backstop

    4 replies 2 retweets 10 likes
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  15. Dec 20

    This is a ridiculous comparison. Jesus paid the fine himself, but avoided the points by attending a half-day speed-awareness course in Gennesaret.

    8 replies 1 retweet 24 likes
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  16. Retweeted
    Dec 16

    Amazon's precision targeting capabilities are amazing. They've just decided that I'd probably enjoy reading two books...that I wrote.

    13 replies 35 retweets 204 likes
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  17. Retweeted
    Dec 17

    They literally did that in 1975. People voted for a 'European Economic Area' and we ended up with a political 'European Union'

    Crashing out with no-deal is the hardest of Brexits and is now a real possibility. If Remain had won 52 to 48 and Europhiles used the result as a mandate for a 'hard Remain' forcing the UK to join the Euro and Schengen Area - it would be considered pure insanity.
    22 replies 111 retweets 360 likes
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  18. Retweeted
    Dec 17

    Check this out Standard vote: Con 40% Lab 36% LD 10% Other 14% "Imagine Cons backed delivering Brexit, Lab/LD backed public vote" Con 44% Lab 36% LD 11% Other 8% "Imagine Cons AND Lab backed Brexit, LD backed public vote" Con 42% LD 26% Lab 22% Other 10% YouGov Dec14

    102 replies 778 retweets 1,019 likes
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  19. Retweeted
    Dec 17

    Really happy to announce our paper 'An Evolutionary Perspective on Paranoia' published in with the brilliant is now available online.

    8 replies 77 retweets 237 likes
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  20. Dec 14

    Interesting.......

    9 replies 14 retweets 53 likes
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  21. Retweeted
    Dec 14

    This also weirdly addictive
    1 retweet 3 likes
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