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Rochi Zalani
@rochi_zalani
Freelance writer for SaaS | I help software companies grow their business through long-form content Words for & more

Rochi Zalani’s Tweets

Day = made ❤️
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4️⃣ Rochi (@rochi_zalani) Rochi is an incredible writer who has helped me out with some awesome pieces for Freelance Magic. She is never afraid to ask the hard questions and is so generous with her knowledge and skills.
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For an article: I'd love to chat to creators who have intentionally leaned on email marketing to grow audience trust, engagement, authority, & revenue (as opposed to relying on social media algos). Is that you? DMs are open 💌 Know someone that fits the description? Tag them 🙌
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Already on page one! [incognito mode, no cheating here] Immensely thankful for everybody who contributed to this piece: 🥳
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Every marketer preaches "refresh your content!" No one tells you HOW 🙄 I will! (with some help from my favorite content leaders) 🧵 Here are 4 types of posts you should refresh before 2023 (with guidelines on *how* to update them):
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Is finding high paying clients on your radar in 2023? Wrote something that might help 💃
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If this isn't the best way to kick off the New Year, I don't know what is! @rochi_zalani has written an EPIC post covering (in detail) 19 ways you can find, win, and retain high-paying clients this year 🎉 You're gonna want to read this! freelancemagic.co/2023/01/03/hig
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Me: The brief is late again. Client: Everything can't happen like clockwork! Sharing briefs isn't a priority. Me: Okay then. I have multiple clients! I won't be able to deliver drafts on deadlines like clockwork anymore. Stop with the double standard. 🤡
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The best influencers make your marketing feel so natural that readers forget they're being marketed to. Eg: - inclusive language that the subscribers share (marketing bestie!) - benefits highlighted so well it seems like a steal - funny puns What's not to like?
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Promoting your own biz, your own content, your own products seems... 😬 salesy 😳 spammy 🫠 uncomfortable 🤢 cringey But the "build it, and they will come!" mindset will hold you back. Distribute your own things ruthlessly. No one will notice you repeating yourself, promise.🫶
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Start 2023 with a cleaner inbox: unsubscribe to anything you haven't read in the last quarter. You probably don't need to read it as much as you think you do.
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All of this work can seem daunting if you've never worked with freelance writers. But the result is worth it: quality content production at scale (not to mention excellent industrial relationships!) More Qs/concerns about working with freelance writers? Comment here or DM me!
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3/ How to help freelance writers deliver their best work? 📝 Make a style guide to keep the tone consistent 📜 Share detailed briefs with exactly what you want 💸 Pay freelancers on time and respect their inputs 😊 Freelancers run a biz, too—so don't treat them like an employee
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2/ How to streamline admin tasks? Sign retainers with freelance writers. Step 1: agree to a set number of posts each month Step 2: decide when you'll share the briefs for the upcoming month Step 3: freelancer shares the remaining deadlines and delivers the work Win-Win.
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Remember: The quality you get is directly correlated to your budget 🥰 A $300/post writer: gets your blog 40% there 🔥 A $1,000/post writer: gets you publish-ready drafts Hire accordingly.
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Want to scale your content production in 2023? Work with freelance writers But that also means: - Adding tasks - Finding good writers - Maintaining communication After working with 10+ companies, I can tell you everything you need to prepare—and succeed 🧵
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Numbers and data are great and all, but they don't *click* with people the same way stories do. Use both in your writing: - data to back up facts - stories to keep people engaged Or better even: Tell stories with your original research data.
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A content marketing tip that'll save you HOURS: weave in distribution and repurposing into your content creation workflow itself. Helps cut time on thinking, "how do I alter this structure to fit X channel?"
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Stats aren't the only thing that needs refining when doing a content refresh 🧹 You can also update a piece by: new takeaways fresher third-party quotes adding new sub-sections about the topic What else?
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A question I keep asking my clients every so often (that you should too): How can I make your life easier? It might be optimizing the formatting to be CMS-friendly. Perhaps it's lining the reference docs a certain way. Little things go a long way.
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Brands and leaders: don't be afraid of repeating your USP over and over again. It takes time for your specificity selling point to stick with customers and readers. (and no one's getting annoyed, promise).
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Thought leadership isn't about challenging the status quo just for the sake of it (or worse: to gain traction by raising a controversy). Challenge the convention when you have the data, experience, or examples to back up your claim.
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My favorite newsletter cadence: the creator sends one only when they have something interesting to say or share. Might hurt visibility or being top-of-mind, but maintains trust among the readers.
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Reminder: content repurposing isn't copy-pasting. Not even on text-heavy social media channels like Twitter and LinkedIn. Alter your structure to adapt your idea to the channel.
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Content refreshing is also haggled by concerns like: 😨 What if traffic tanks after an update? 😨 Are there any blog posts that should be left alone? 😨 How often should a company refresh its blog posts? 😨 When should content refresh be prioritized over content production?
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4️⃣ Posts that miss the mark on search intent 🤔 Why: You want to give your readers what they want. How: You might need to rewrite a post to update it. Or deep clean: rewrite the intro without burying the lede, cut the fluff, and make a skim-friendly structure.
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3️⃣ Posts that don't align with your content strategy 🤔 Why: You want all live blogs to cater to your marketing efforts. How: Update old screenshots if you've changed design, alter messaging if you've updated copy, and refine examples if you now cater to a new buyer segment.
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2️⃣ Posts that are making you compete against yourself 🤔 Why: You're fighting the mirror if you have blogs on your site aiming to rank for the same keyword. How: Combine competing blogs into a single post, keeping the URL that ranks the highest according to .
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1️⃣ Posts that are almost there but need a little nudge 🤔 Why: A page already ranking in the fourth position at SERP can easily climb up to the first or second spot. How: Analyze the top-ranking articles for your target keyword to understand what your old post is missing.
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Every marketer preaches "refresh your content!" No one tells you HOW 🙄 I will! (with some help from my favorite content leaders) 🧵 Here are 4 types of posts you should refresh before 2023 (with guidelines on *how* to update them):
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A self-editing tip: Take a moment to pause and shift your mindset. "I'm no longer the "writer" of this piece, I'm the editor. I'm not attached to my fluffy sentences. I'm not going to be generous and let a few unnecessary ramblings stay." Now go.
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Sure, you need to be on the same channels as your audience. But *you* (the content creator!) also need to enjoy creating for that platform. Else you won't stick to it. Or the lack of enthusiasm will show. Find the golden overlap — it's a game-changer.
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