Rochi (@rochi_zalani) Rochi is an incredible writer who has helped me out with some awesome pieces for Freelance Magic. She is never afraid to ask the hard questions and is so generous with her knowledge and skills.

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Rochi Zalani Retweeted

Marijana Kostelac

@MarijanaKay

Jan 4

For an article: I'd love to chat to creators who have intentionally leaned on email marketing to grow audience trust, engagement, authority, & revenue (as opposed to relying on social media algos). Is that you? DMs are open 💌 Know someone that fits the description? Tag them 🙌

Rochi Zalani

@rochi_zalani

Jan 4

Already on page one! [incognito mode, no cheating here] Immensely thankful for everybody who contributed to this piece:

🥳

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Rochi Zalani

@rochi_zalani

Dec 19, 2022

Every marketer preaches "refresh your content!" No one tells you HOW

I will! (with some help from my favorite content leaders)

Here are 4 types of posts you should refresh before 2023 (with guidelines on *how* to update them):

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Rochi Zalani

@rochi_zalani

Jan 3

Is finding high paying clients on your radar in 2023? Wrote something that might help 💃

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Lizzie Davey

@lizziedavey

Jan 3

If this isn't the best way to kick off the New Year, I don't know what is! @rochi_zalani has written an EPIC post covering (in detail) 19 ways you can find, win, and retain high-paying clients this year

You're gonna want to read this! freelancemagic.co/2023/01/03/hig

Rochi Zalani

@rochi_zalani

Jan 3

Me: The brief is late again. Client: Everything can't happen like clockwork! Sharing briefs isn't a priority. Me: Okay then. I have multiple clients! I won't be able to deliver drafts on deadlines like clockwork anymore. Stop with the double standard. 🤡

CC:

Also, go subscribe to The Marketing Millenials—one of my fav reads:

workweek.com

The Marketing Millennials

The Marketing Millennials is a community highlighting and uplifting today's marketing leaders and tomorrow's top stars. Zero BS. Just fun, unfiltered, industry insights with the game-changers behind...

The best influencers make your marketing feel so natural that readers forget they're being marketed to. Eg:

@Dmurr68

- inclusive language that the subscribers share (marketing bestie!) - benefits highlighted so well it seems like a steal - funny puns What's not to like?

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Rochi Zalani Retweeted

Tracey Wallace

@TraceWall

Jan 3

I know a lot of folks are already on the "new year, new me" train, and heads down on 2023 marketing plans, BUT before the holidays

@klaviyo

published our BFCM data broken down by vertical. In it, we detail how 9 different ecommerce verticals experienced BFCM 2022.

Promoting your own biz, your own content, your own products seems... 😬 salesy 😳 spammy 🫠 uncomfortable 🤢 cringey But the "build it, and they will come!" mindset will hold you back. Distribute your own things ruthlessly. No one will notice you repeating yourself, promise.🫶

Rochi Zalani

@rochi_zalani

Jan 2

Start 2023 with a cleaner inbox: unsubscribe to anything you haven't read in the last quarter. You probably don't need to read it as much as you think you do.

Rochi Zalani Retweeted

Avery Schrader

@AverySchrader

Jan 2

Who are some exceptional legal experts in the creator economy? - Data related - Copyright related - Liabilities in creator partnerships - anything else! I want to learn from the best!

Rochi Zalani

@rochi_zalani

Jan 2

All of this work can seem daunting if you've never worked with freelance writers. But the result is worth it: quality content production at scale (not to mention excellent industrial relationships!) More Qs/concerns about working with freelance writers? Comment here or DM me!

3/ How to help freelance writers deliver their best work? 📝 Make a style guide to keep the tone consistent 📜 Share detailed briefs with exactly what you want 💸 Pay freelancers on time and respect their inputs 😊 Freelancers run a biz, too—so don't treat them like an employee

2/ How to streamline admin tasks? Sign retainers with freelance writers. Step 1: agree to a set number of posts each month Step 2: decide when you'll share the briefs for the upcoming month Step 3: freelancer shares the remaining deadlines and delivers the work Win-Win.

Remember: The quality you get is directly correlated to your budget 🥰 A $300/post writer: gets your blog 40% there 🔥 A $1,000/post writer: gets you publish-ready drafts Hire accordingly.

1/ How to find good writers? ✅ Post on

@superpathco

@joinPF

, and

@contra

and other freelance communities ✅ If you already have an outside network, tap into their referrals ✅ Read some work of your shortlisted writers and do a paid test to examine if it's the right fit

Want to scale your content production in 2023? Work with freelance writers But that also means: - Adding tasks - Finding good writers - Maintaining communication After working with 10+ companies, I can tell you everything you need to prepare—and succeed 🧵

Numbers and data are great and all, but they don't *click* with people the same way stories do. Use both in your writing: - data to back up facts - stories to keep people engaged Or better even: Tell stories with your original research data.

Rochi Zalani

@rochi_zalani

Dec 23, 2022

A content marketing tip that'll save you HOURS: weave in distribution and repurposing into your content creation workflow itself. Helps cut time on thinking, "how do I alter this structure to fit X channel?"

Rochi Zalani

@rochi_zalani

Dec 22, 2022

Subscribe to Contentment: workweek.com/discover-newsl Thread mentioned in the above issue:

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Rochi Zalani

@rochi_zalani

Dec 19, 2022

Every marketer preaches "refresh your content!" No one tells you HOW

I will! (with some help from my favorite content leaders)

Here are 4 types of posts you should refresh before 2023 (with guidelines on *how* to update them):

Show this thread

Rochi Zalani

@rochi_zalani

Dec 22, 2022

So stoked to be mentioned in one of my favorite, unmissable newsletters of all time 🥳 Thank you,

😊💛

Reminder: you can love your job and still want a break from it.

Rochi Zalani

@rochi_zalani

Dec 22, 2022

Stats aren't the only thing that needs refining when doing a content refresh 🧹 You can also update a piece by: ✅ new takeaways ✅ fresher third-party quotes ✅ adding new sub-sections about the topic What else?

Rochi Zalani

@rochi_zalani

Dec 21, 2022

A question I keep asking my clients every so often (that you should too): How can I make your life easier? It might be optimizing the formatting to be CMS-friendly. Perhaps it's lining the reference docs a certain way. Little things go a long way.

Rochi Zalani

@rochi_zalani

Dec 21, 2022

Brands and leaders: don't be afraid of repeating your USP over and over again. It takes time for your specificity selling point to stick with customers and readers. (and no one's getting annoyed, promise).

Rochi Zalani

@rochi_zalani

Dec 20, 2022

Thought leadership isn't about challenging the status quo just for the sake of it (or worse: to gain traction by raising a controversy). Challenge the convention when you have the data, experience, or examples to back up your claim.

Rochi Zalani

@rochi_zalani

Dec 20, 2022

My favorite newsletter cadence: the creator sends one only when they have something interesting to say or share. Might hurt visibility or being top-of-mind, but maintains trust among the readers.

Rochi Zalani

@rochi_zalani

Dec 19, 2022

Reminder: content repurposing isn't copy-pasting. Not even on text-heavy social media channels like Twitter and LinkedIn. Alter your structure to adapt your idea to the channel.

Rochi Zalani

@rochi_zalani

Dec 19, 2022

Read the full post with nuance, expert insights from

, and successful examples! I ensure you'll enter 2023 with a squeaky-clean blog 💪

zapier.com

Content refreshing: How to update old content to boost your traffic | Zapier

Content refreshing is a beast. Which posts should you update and which should you leave alone? What if traffic tanks? Learn how to do it right.

Content refreshing is also haggled by concerns like: 😨 What if traffic tanks after an update? 😨 Are there any blog posts that should be left alone? 😨 How often should a company refresh its blog posts? 😨 When should content refresh be prioritized over content production?

⚠️ Remember, though: there's a LOT more nuance when it comes to content refreshing. (For instance, some of your posts might just lose traffic because of seasonality.)

4️⃣ Posts that miss the mark on search intent 🤔 Why: You want to give your readers what they want. ✅ How: You might need to rewrite a post to update it. Or deep clean: rewrite the intro without burying the lede, cut the fluff, and make a skim-friendly structure.

3️⃣ Posts that don't align with your content strategy 🤔 Why: You want all live blogs to cater to your marketing efforts. ✅ How: Update old screenshots if you've changed design, alter messaging if you've updated copy, and refine examples if you now cater to a new buyer segment.

2️⃣ Posts that are making you compete against yourself 🤔 Why: You're fighting the mirror if you have blogs on your site aiming to rank for the same keyword. ✅ How: Combine competing blogs into a single post, keeping the URL that ranks the highest according to

1️⃣ Posts that are almost there but need a little nudge 🤔 Why: A page already ranking in the fourth position at SERP can easily climb up to the first or second spot. ✅ How: Analyze the top-ranking articles for your target keyword to understand what your old post is missing.

Every marketer preaches "refresh your content!" No one tells you HOW 🙄 I will! (with some help from my favorite content leaders) 🧵 Here are 4 types of posts you should refresh before 2023 (with guidelines on *how* to update them):

A self-editing tip: Take a moment to pause and shift your mindset. "I'm no longer the "writer" of this piece, I'm the editor. I'm not attached to my fluffy sentences. I'm not going to be generous and let a few unnecessary ramblings stay." Now go.

Rochi Zalani

@rochi_zalani

Dec 16, 2022

Sure, you need to be on the same channels as your audience. But *you* (the content creator!) also need to enjoy creating for that platform. Else you won't stick to it. Or the lack of enthusiasm will show. Find the golden overlap — it's a game-changer.