Mathieu Roche

@rochemathieu

Co-founder & CEO . I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view

London, England
id5.io
Joined April 2010
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Tweets

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  1. Retweeted
    Sep 7

    🌟 ID5 is 🌟 Want to join a passionate team of professionals, gain access to exciting growth opportunities & have the ability to work from anywhere across the globe? If the answer is yes, check out our available roles & apply today! 👉

    2 retweets 3 likes
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  2. Sep 7

    Hey how often do you empty your dropboxes? clearly not often enough in Belsize Park... 🙄

    1 like
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  3. Aug 20

    Fridays call for an end of the week guessing game! Did you know that you can find members of the ID5 team spread across the globe? 🌍 Comment below if you can guess where this ID5er is based.
    3 likes
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  4. Aug 13

    The definition of “ransomware”...

    Harvey Dent predicted the path of . “You either die a hero, or live long enough to see yourself become the villain”.
    1 retweet 6 likes
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  5. Retweeted
    Aug 7

    I published this meme a couple months back when Apple feigned privacy motives while simultaneously expanding their proprietary tracking ad network. And now it’s revealed they are the leaders in surveillance. Nailed it.

    3 replies 3 retweets 27 likes
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  6. Retweeted
    Aug 2

    Check out this snippet from The ID5 Podcast's third episode with 's Joe Zawadzki 🎧 And stay tuned for episode four going live later this week! EP3:

    2 retweets 4 likes
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  7. Aug 2

    We’re looking for new to join the band! Join us 🎸🤘🏻

    ID5 is hiring! Fancy a new challenge? Check out some of our open positions and apply today via the link below: 🌟 Marketing Manager 🌟 Customer Success Manager 🌟 Director of Business Development 🌟 Senior Data Engineer
    3 retweets 7 likes
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  8. Retweeted
    Jul 27

    Check out this snippet from The ID5 Podcast's second episode with 's Ana Milicevic 🎧 And stay tuned for episode three going live later this week! EP2:

    1 retweet
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  9. Retweeted
    Jul 26

    ID5 is hiring! Fancy a new challenge? Head over to our jobs page now to browse our open positions. All roles are remote-first, so we are looking for candidates across multiple locations and time zones to join the team 👇

    2 retweets 4 likes
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  10. Retweeted
    Jul 22

    Episode two of The ID5 Podcast is now live! Tune in to listen to our and 's Ana Milicevic discuss boom and bust cycles, communicating the value exchange, competing with tech giants and more 👇

    2 retweets 2 likes
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  11. Retweeted
    Jul 13

    July 14 - save the date and join our for 's 'Envision: what's next for addressability' event alongside , , and more. Register here:

    2 retweets 4 likes
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  12. Retweeted
    Jul 6

    ID5 is hiring! Fancy a new challenge? Head over to our jobs page now to browse our open positions. All roles are remote-first, so we are looking for candidates across multiple locations and time zones to join the team 👇

    2 retweets 2 likes
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  13. Retweeted
    Jun 10

    Another significant development in the ad tech sector. Google offering commitments to settle the CMA Privacy Sandbox investigation. Consultation opened on the commitments.

    1 reply 6 retweets 12 likes
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  14. Jun 8

    D'accord avec sur le fait que la mesure est aussi (plus?) importante que le ciblage et tout autant impactée par la fin des cookies...mais le marché avance et la disponibilité des identifiants (80%+ de reach en France notamment) offre une alternative valable!

    La mesure, grande oubliée du cookieless
    1 reply 2 likes
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  15. Retweeted
    Jun 7

    La mesure, grande oubliée du cookieless

    2 retweets 4 likes
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  16. May 27

    I approve this message ✊🏻

    "What we need is a global currency to power digital advertising."
    6 likes
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  17. May 27

    15’ to go live! Join me on this panel with 👇🏻

    We'll be live starting at 11:30AM today for our chat with Studio 30 and CEO on "How the right data can build brand value and protect consumer privacy." If you haven't registered, you can sign for free here:
    1 retweet 1 like
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  18. May 20

    On the Open Web, cross-site capping / targeting /measurement is mandatory, because very few sites are large enough to support a brands' media strategy on their own. But publishers must focus on control of the ID as it is the key to monetising their data asset (2/2)

    3 likes
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  19. May 20

    Identity and Data are and MUST BE 2 different things to provide both addressability for brands AND control for publishers. This is the common confusion made by most articles on the topic... (1/2)

    1 reply 1 like
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  20. May 15

    Adtech MUST BE accountable to Publishers and their users. In a post-cookie/MAIDs world, Identity can be an enforcer of privacy and data protection. ’s accoutability platform is a positive step is that direction 👏🏻

    Be sure to tune in next Wednesday for the 's Addressability Solutions Roadshow, where our will be sharing a presentation on accountability standards. Sign up now:
    3 likes
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