Out of nearly 1600 applicants to @tinyseedfund we chose 23 exceptional companies to fund. Of those 23, one (maybe two if you stretch) built an audience before launching their SaaS.
Audience helps, but so much less in SaaS. I've been beating this drum since 2012.
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Most of the time "audience first" advice comes from someone who is in the info product space. There are a few obvious exceptions of audience-first SaaS. MeetEdgar, Leadpages, and WebinarNinja come to mind. All 3 founded by info product folks.
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Where do the people come from? How do they come? Via ads?
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People = new customers? Books have been written on this topic (Traction by Weinberg is a good one). Here are a few approaches: SEO, PPC, content, cold email, offline events, viral loop, integration marketing, podcast tour, etc. See image for more approaches.pic.twitter.com/OvP8bFknOV
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Someone I know recommends folks use a stair step approach to get into entrepreneurship, and the first step is things like info products. If most folks should start on the first step, and an audience helps with that, most folks should start with the audience, no?
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Sure, if you're going to charge straight into SaaS, an audience is definitely not necessary. But it does help (a lot, I'd argue). So, if you want generally-applicable advice, starting with audience-building seems pretty good.
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for a lot of saas it's follow up with content to prove the point - not build up content to get an audience to get a sale. You should start-semi early but mostly with content dealing with objections, not gathering people in channel (it takes a long time.
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i suspect this has to do with a lot of content being duplicative - you're not adding value with it in the b2b sales cycle when you launch
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Ten tweet jest niedostępny.
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Yes, this is a helpful differentiation.
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