Robbie Kellman Baxter

@robbiebax

Best Selling Author: THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY. Expert on subscription & membership models. Keynote speaker. Strategy Consultant.

Menlo Park, CA
robbiekellmanbaxter.com
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Joined April 2008
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  1. Sep 10

    Congratulations to for being named CEO of

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  2. Jun 28

    Talking with CEO Hunter Madeley about when it makes sense to pull out another company’s playbook, how to onboard for engagement and loyalty in a complex B2B environment, and his concept of “methodology before technology”

    Subscription Stories Podcast with Hunter Madeley
    2 retweets 5 likes
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  3. Jun 17

    Talking with Electronic Arts’ Mike Blank about the challenges of subscriptions in the gaming industry, how to encourage consumers to discover new content, and how offers multiple models to support their “player first” promise.

    1 like
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  4. Jun 13

    Talking with of about how to apply principles learned at companies like and best practices in introducing & building habits with a new product, and why they launched an “every day” product at

    1 like
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  5. Jun 9

    Bain and Company’s Stu Berman talks about what makes the Net Promoter System (NPS) Loyalty Forum so powerful for members and for We explore how the best orgs build customer-centricity into the fabric of their business, a core value of NPS.

    2 likes
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  6. Jun 1

    In this episode 's discusses how she uses digital community strategies developed in her work at and to build a donation-based subscription model, and how they’ve leveraged a short video to raise millions.

    4 likes
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  7. May 29

    Dan McCarthy, of and I discuss why customer lifetime value is such a misunderstood metric, how to rethink the way companies are valued by the public markets, and what this means for subscription businesses.

    Dan McCarthy on Subscription Stories podcast
    1 retweet 4 likes
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  8. May 25

    Talking with Researcher-In-Residence at about the increasing importance of subscriptions and reader revenue in a world of declining ad sales. Listen:

    2 retweets 5 likes
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  9. May 24

    Talking with Molly O'Connor, , of about how to balance direct and indirect channels, how a subscription offering can achieve strategic and financial objectives and the nerdy world of subscription math.

    3 likes
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  10. May 23

    So excited to participate in iQIYI World Conference! I spoke about the global rise of subscription pricing, a membership mindset, free and freemium and onboarding for engagement.

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  11. May 20

    . In episode 6 with Anthony Napolitano of , we cover running a physical subscription business, ensuring customers get full value from their subscriptions, and managing a business in times of change

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  12. May 14

    Talking with Piper Rosenshein, VP Subscription Video Services at about how to operationalize a digital subscription business, minimize cannibalization and manage a recurring revenue business in a time of change.

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  13. May 10

    I've worked with FIPP to design this 5-hour course. It includes the principles, tools and tactics I've used in advising hundreds, if not thousands, of subscription practitioners working to build forever transactions with the people they serve. Learn more:

    3 likes
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  14. May 9

    “Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, of Peak Prosperity, shares tips for building a community of subscribers who grow into superusers who generate content.

    2 likes
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  15. May 1

    In this podcast episode, I talk with subscription pricing expert  of about how to balance the art and the science of good pricing strategy, and what Sun Tzu's The Art of War has to teach us about pricing innovation.

    4 retweets 3 likes
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  16. Apr 30

    In this episode with of , we discuss finding the right team, how to build digital subscription products, the importance of customer-centricity and knowing who your superusers are.

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  17. Apr 25

    In this episode, I talk with about how to start small with your subscription offering while thinking big, incorporating sustainability into an eCommerce strategy, and best practices for defining your subscription MVP.

    4 likes
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  18. Apr 19

    Tomorrow, I'm joining on 's Voices of CX podcast! Tune in to hear our conversation about subscription models that work - and ones that don't.

    3 likes
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  19. Apr 17

    Talking with entrepreneur, about his luxury travel service, . In this podcast episode of , we discuss “celebrating failure” and how a strategic approach to real estate and data give Inspirato an advantage.

    3 likes
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  20. Apr 14

    In this episode of , I talk with growth enthusiast and pricing expert, of about the role of free, the rise of growth as a discipline and what it means to truly be data-driven.

    2 likes
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