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Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación.
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World-renowned director, Vishal Bhardwaj has partnered with TBWA\Media Arts Lab Singapore to launch India’s first Shot on iPhone film for .
Read the full article here: bit.ly/3X1Omp0
. has announced the promotion of Tom Moore to the newly created position of head of commerce UK. Formerly head of retail, the promotion is effective immediately.
Read the full article here: bit.ly/3YpHAKu
ChatGPT is a powerful language model developed by that can generate human-like responses to text inputs.
Read the full article here: bit.ly/3DBlQDC
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. is launching its final collaboration with . The LOEWE x Howl’s Moving Castle collection features the film’s key characters.
Read the full article here: bit.ly/40wDUZE
. pone el foco en cómo esta generación se relaciona con la Comunidad. Representa los puentes que existen entre la identidad de la ciudad y los Z. Una campaña ideada, igual que la anterior, por .
Acá más sobre la nota: bit.ly/3jBFjND
. ha lanzado una nueva campaña publicitaria, en asociación con la agencia The&Partnership Japan y el director de Great Guns, Bruce St Clair, para promocionar su nuevo Lexus NX.
Acá más sobre la nota: bit.ly/40DVj2y
., ha lanzado McCrispy, sus nuevas hamburguesas elaboradas con carne de pollo rebozada y marinada, un nuevo pan de harina de trigo y copos de patata. La campaña fue desarrollada por .
Acá más sobre la nota: bit.ly/3RCZdog
Esta cifra mejora en un 39% la obtenida en 2021 (64,1 millones de euros). ¿Te interesa saber un poco más? Aquí puedes revisar la información completa: bit.ly/3JBNrbJ
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Acá te compartimos un poco más sobre el fuerte cierre de LLYC del 2022 en cifras de negocios y cifras. El avance de resultados recoge unos ingresos totales de 88,9 millones de euros, un nuevo récord para la consultora. (1/2)
Información completa: bit.ly/3JBNrbJ
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¿Quieres conocer las tendencias en la aplicación de datos para este 2023? Argentina identificó los principales temas que marcarán las prioridades en la gestión de datos durante los próximos meses. Aquí puedes leer la nota completa: bit.ly/3Y6sGcw
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Acá les compartimos un fragmento de nuestro episodio 63 de #ElBriefPodcast, en el que nuestro fundador y CEO, Fernando Herrera Carranza, habló con Ricardo Muñoz R., Director de Marketing en Clip. Aquí lo puedes escuchar completo: spoti.fi/3l6OMNo
Tras haber sido sponsor oficial de la Copa Mundial de la Qatar 2022 y del astro argentino Leo Messi, homenajea al equipo nacional y al 10 con una nueva lata de diseño exclusivo.
Acá más sobre la nota: bit.ly/3DGfvH3
. ha publicado la primera imagen de la nueva miniserie de la plataforma THE PALACE. Protagonizada por la ganadora de los Academy Award® Kate Winslet y dirigida por Stephen Frears y Jessica Hobbs.
Acá más sobre la nota: bit.ly/3X1OeFV
Desde el 1 de enero, la profesional Mariana Iesulauro asumió el nuevo rol de Chief Client Strategic Officer con el objetivo de profundizar en la calidad del servicio de .
Acá más sobre la nota: bit.ly/3Y2bEwd
For the new Year of the Cat, ZEE created an imaginary cat-like figure named “Real Meow” to star in the holiday photoshoot for realme 10 smartphone.
Read the full article here: bit.ly/3HXkTs4
To connect luxury cosmetics brand O HUI and its best-selling The First Geniture Sym-micro Essence with young women, ZEE ideated and implemented a Music Marketing campaign, titled “Symphony of Light & Skin” by .
Read the full article here: bit.ly/3l6loaf
The Ribera healthcare group, together with the creative agency Maart, presents the “Rhythms of Life” campaign, in which health and music go in hand to raise awareness of cardiovascular diseases and the associated risk factors.
Full article here: bit.ly/40vZ7Td
In their newest campaign, targeted its Gen Z audience with an unlimited mobile plan #jetovtobě. This was created by ad agency McCann Prague.
Read the full article here: bit.ly/3X17vr8
., the leading suicide prevention organization for LGBTQ young people, today released Learn with Love, a documentary short film via IMPOSTER elevating the stories of three transgender young people.
Read the full article here: bit.ly/3Y7F2kD
The latest of the ads featuring Pete Davidson is out, and this time it features the newest product: The Beard Hedger. “The Stand-In” campaign was conceptualized by creative agency INNOCEAN Berlin.
Read the full article here: bit.ly/3HWucZh
Search Engine Optimization (SEO) is an integral part of a successful digital marketing strategy. It involves optimizing your website and its content to rank higher on search engines such as , , and .
Read the full article here: bit.ly/3WYyYcN
The Company launches its new global, disruptive, trial-driving initiative for Coca-Cola Zero Sugar. Refreshing its ‘Best Coke Ever?’ platform for 2023 with a new call to action to ‘Take A Taste’ via agency .
Read the full article here: bit.ly/3YgZajO
The new digital campaign, Defeat life’s big little annoyances, celebrated conquering life’s frustrating little tasks with convenient features like one-tap unsubscribe, automatic package tracking or receipts view.
Read the full article here: bit.ly/3DDNS1w
According to ancient Ukrainian mythology, our sky is protected by Perun (the god of the sky and lighting). He found himself embodied in the shape of a strike drone developed by Ukrainian Special Forces engineers.
Read the full article here: bit.ly/3jAUyq2
., takes their commitment to banking seriously, yet with enough humility to enjoy spinning that dedication into a self-deprecating new campaign titled Really Good At Banking via .
Read the full article here: bit.ly/3JCd6RF
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. developer Maxis confirmed that the next game, codenamed ‘Project Rene’, will have multiplayer functionality. Also, in the future wants to incorporate player feedback into the development of the game.
Read the full article here: bit.ly/3WX2sYx
. has launched a new integrated communications and creative platform, led by Howatson+Company, showcasing how the business management platform unleashes business potential… to the power of infinity.
Read the full article here: bit.ly/40t25YT
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In the lead up to Valentine’s Day, has created this campaign for , a India brand, aiming to help singles navigate through the love-sick zones and dodge gushy couples.
Read the full article here: bit.ly/3Yp9yX7
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With Valentine’s Day fast approaching, @skynbunhas focused on couples via new social and digital OOH campaign ‘Undressing Softness’ from UltraSuperNew Tokyo.
Read the full article here: bit.ly/3JCblUz
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. India is the only agency from Asia named out of the 8 winners of 2023 Contagious Pioneers list.
Read the full article here: bit.ly/40sRw7W
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The company’s password-sharing crackdown is a plan to introduce an extra fee in the next months if the owner of the account shares the membership between people who don’t live together.
Read the full article here: bit.ly/3Yn81R0
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De acuerdo con la , el diagnóstico afecta la salud emocional de los pacientes y las familias, provocando sentimientos comunes como: la ansiedad, angustia y depresión.
Acá más sobre la nota: bit.ly/3HT0kNa
Para elaborar este informe se ha utilizado metodología propia de anticipación de tendencias Trend Spotting. A partir de ahí, un equipo multidisciplinar de expertos senior de LLYC seleccionaron las más relevantes en base a criterios de impacto, novedad y diferenciación. (2/2)
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Los equipos de Consumer Engagement y Deep Digital Business de presentan las tendencias que, impulsadas por la explosión de la AI, influirán en los consumidores y las empresas en 2023.
Acá las 10 tendencias detectadas en el informe: bit.ly/3Rt9bs2 (1/2)
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. UK joins a line-up of organisations recognised for commitment to the Ethnicity Agenda.
Read the full article here: bit.ly/3HxMwWY
. welcomes Rachel Walker as head of strategy – Sydney & Melbourne.
Read the full article here: bit.ly/3YBJwjx
. China launched a new spot via Shanghai that lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.
Read the full article here: bit.ly/3WXOeGT
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‘Get it with Gurus’ is the new campaign launched from via San Francisco which showcases that unmatched feeling of being in the driver’s seat and reaching your desired outcome.
Read the full article here: bit.ly/3Runwoe
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Today is Unpacked day! And we’re excited to know what the tech giant is offering us with its latest and greatest Samsung Galaxy S23 lineup.
Read the full article here: bit.ly/3XeRjmh
