Ryan Singer

@rjs

Product strategy at Basecamp

Chicago, IL
Joined November 2007

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  1. Retweeted
    Jun 4

    Sign of a conceptual breakthrough: When you share it, people think: "Aha! . . . but of course. Why didn't I see that before?"

  2. May 30

    "... in a quiet room, with a few trusted colleagues, thinking and talking, and allowing the obvious to show itself."

  3. May 26

    "In science you need to understand the world; in business you need others to misunderstand it." -

  4. May 25

    Nice how Stripe gives examples of why different companies use these features of Connect (from )

  5. May 24

    Early prototype of some new marketing for Basecamp based on the customer interviews we did in April. Focused on situations, not features.

  6. May 23

    "Ways to use a screwdriver." From an internal post today framing some jobs-to-be-done work we've done recently:

  7. May 21

    "Work is the constrained release of energy into a few degrees of freedom." - Stuart Kauffman

  8. May 19

    More specifically, Taylor series is a metaphor for scope. A scoped design can perfectly fit core cases and bad fit beyond them is expected.

  9. May 18

    The Taylor series is a nice metaphor for design. Fitting supply to demand gradually, step by step, only succeeding within a specific scope.

  10. May 18

    Another beautiful visual explanation from , this time on Taylor series:

  11. May 18

    Some nice charming UI details on the redesign of Things by Cultured Code:

  12. Retweeted
    May 17

    Uncover JTBD - then Use contrast to drive prototyping (rather than preference) to create understanding to make critical trade-off decisions

  13. May 17

    Demand isn't what people say they want. It's what they do. What they actually do reveals the trade-offs and value behind design problems.

  14. May 17

    The minivan proves user opinions have little to do w/ design trade-offs. $5bn market for a product nobody wants going in. (via )

  15. May 17

    The definition of value that informs trade-offs comes from the *situation* users are going through. Not their opinions or ours.

  16. May 17

    Design is about either/or choices. What informs choices? Value. How do teams define what's valuable? "Expert" opinion? Consensus? Seniority?

  17. May 17

    In theory designers/product owners understand the demand. In reality they usually don't. Difficulty making trade-offs is evidence of this.

  18. May 17

    Facing trade-offs means facing our own understanding. We can't choose when we don't honestly know what is valuable or what matters most.

  19. May 17

    Too many design problems come from assuming every case has to be equally handled. Being better/worse at specific things is part of the game.

  20. May 17

    When stuck in a design problem: (1) make the trade-offs explicit and (2) explicitly define what's valuable to weigh them against each other.

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