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Getting your audience to pay for news (again) - today's final panel tackles one of the biggest challenges in news - but if anyone can help solve it.... @arusbridger @michaelleitner @Zielina @danielionescu @ivonotespic.twitter.com/7Qb5NKeIZx
Paywalls can work, but not for every outlet, says @arusbridger. 'If I was publishing @FT or @nytimes, I would have a paywall as their readers are well-off. @guardian readers are ‘not very rich'... so we tried to grow our #audience in a different way.'
@danielionescu co-founder of local news site @thelincolnite: advertising brings in 50-60% of site's revenue - inc recruitment & event classifieds which are popular with smaller business advertisers. Site also diversifying income with events. 'Being seen as an underdog helps.'
Is 'membership fatigue' setting in? @derfleck asks the panel: @ivonotes recalls receiving 200 emails asking for donations on one recent #GivingTuesday alone.
'There is no magic bullet to pay for news. No model can solve the problem alone', @ivonotes of @globalvoices
@arusbridger: 'There will be a pivot away from models that no longer work in digital publishing ... organisations that are more upfront about their mission will find it easier to find support.' #paywalls #digital #news
They still try to sell individual access to their small kingdoms. It will never work. The only way is a joint one-payment subscription service that allows access to articles of a wide range of papers+distributes the money according to what ppl read. The current per-newspaper...
...model would mean in my case that I would have to pay min. $100-150 a month, just for the core selection of papers. That's a non-starter for me. I am willing to pay for good journalism, but my budget is limited. So if you could team up and create a consumer-friendly system,...
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