Peter Reinhardt

2/ The bottom line is that GDPR is having the desired effect, as co's around the world put in the work to honor the privacy of their users. Users are exercising their rights, attention is rising in the press, and the privacy regulatory landscape outside the EU has accelerated.

3/ Since GDPR came into force, @segment has helped businesses delete nearly 7 million users from their records. That's the equivalent of nearly 1 in 80 EU citizens. We've also made 7.28 milllion deletion requests to the GDPR-supported destinations on our platform.

4/ These numbers are much larger than most expected, and they highlight that automated user deletion and suppression is the most feasible way to stay compliant. All those 'requests to be forgotten' would have taken a VERY long time to manage w/o automated workflows in place.

5/ Another trend that surprised us: We expected to see a flurry of user deletions around the GDPR implementation date, followed by a long period of relative silence. However, we were wrong - over the months, the requests have continued to increase.

6/ Case in point: YoY, the number of customers making deletions has grown by 45%. And April 2019, the eve of GDPR's anniversary, was a record month for user deletions through Segment, with *1 million deletion requests.*

7/ Our takeaway is that the growing climate of privacy consciousness has spurred more and more businesses to take action. At the same time, end consumers are now thinking more critically about their data.