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I believe it’s more important to have 100 people who LOVE your product than a million who just sort of like it. The true seed of scale begins with a tiny kernel of die-hard fans.
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We're replaying @sama's excellent conversation with @reidhoffman, "Why customer love is all you need", to remind you that the affection of your consumer is critical on your path to scale. Give it a listen: listen.mastersofscale.com/Social_SamAltm
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I believe that brands are built on trust and reputation. Brands should focus on providing outstanding customer service and experiences, which will lead to word-of-mouth marketing from satisfied customers.
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