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A person is suffering, has some kind of problem, some kind of need they want to fill, etc and they're looking for a solution. They find a group that gives them a place to belong and gives them ideas/stories that explain their problems and how to fix them and also often give...
...them a role in a larger us vs them kind of struggle. Often, they join the group first, develop a connection with people in it and then they pick up the group's ideology. Indoctrination follows human connection and is often about strengthening that connection.
There's variation between individuals of course. Some people are more interested in ideas than people, might be more drawn to using ideology find meaning in their life. The important point is that ideology alone is usually not enough to explain why people join such groups.
Part of countering such groups is figuring out what needs they're meeting in people and giving people different ways to meet those needs. Give people other, healthier ways to find human connection and live a meaningful life.
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