Paul Wright

@realpaulwright

Mobile Attribution & Analytics • Part Geek • Occasional Football • Views are my own

London
Vrijeme pridruživanja: ožujak 2008.

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  1. proslijedio/la je Tweet
    16. sij

    AppsFlyer's very own sharing his view on Apps in 2020.

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  2. proslijedio/la je Tweet

    Can't wait to see you all next week at Summit in London. Be sure to catch 's very own on stage!

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  3. proslijedio/la je Tweet
    5. ruj 2019.

    A new study by and finds that 41% of marketers are oblivious to fraud. spoke to about the importance of acknowledging and fighting fraud:

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  4. proslijedio/la je Tweet
    5. ruj 2019.

    AppsFlyer’s and talking with some of the largest players at round table session.

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  5. 30. kol 2019.

    No mobile is complete without an attribution provider. Read the comprehensive post on from to learn more.

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  6. 13. kol 2019.

    Whether you're building a tech stack from scratch, or transitioning from web-first to accommodate a new app, take a look at this helpful post from on which question to ask before you start.

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  7. proslijedio/la je Tweet

    How do you build a mobile-first marketing ? Read the post from to answer your questions on the fundamental strategues, and how to choose the most effective and scalable technologies for your organization.

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  8. 7. kol 2019.

    App install fraud is on the rise again, growing 60% from March 2019 to reach a 22.6% share of installs in June 2019. Learn more in the post >>

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  9. 25. srp 2019.

    What's the difference between perception and reality when it comes to ? Interesting post from on the inconvenient truth about ad reconciliation.

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  10. 15. srp 2019.

    Great interview with on why they decided to switch providers and choose >>

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  11. 11. srp 2019.

    Are you keeping your analysis effective? Great post on how to prevent data discrepancies and keep your measurement accurate.

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  12. proslijedio/la je Tweet

    Ever wish you could see into the future? might just have the answers for you: ! Interesting read from our friends at .

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  13. 18. lip 2019.

    Are you thinking about and deep linking the right way? I'm happy to present the most definitive & comprehensive guide on deep linking anywhere.📲 Come and get it:

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  14. 6. lip 2019.

    How do you keep up with the latest trends and benchmarks? Sign up to get content straight to your inbox weekly and stay in the know >>

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  15. 3. lip 2019.

    OTT is still a grey area for many—with superfluous TV terminology and fragmented options for media buying, it can be tricky to know where to start. We've simplified it here in our guide:

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  16. 27. svi 2019.

    Data does for marketers today what advertisers could only dream of a decade ago. Despite the value that data has added, modern marketers are still struggling to see the full picture....attribution to the rescue! See into the future here:

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  17. 18. tra 2019.

    Smart devices have in many cases not led to smarter marketing. Why is there such a disconnect? Our holistic people-based innovation guide offers marketers an in-depth look at the evolution, not revolution, of people-based attribution

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  18. 11. tra 2019.

    As devices, channels and platforms proliferate, user consumption patterns have evolved - and so has fraud. Wondering how to get a handle on fraud? Encourage a culture of vigilance! Check out our opinion piece in The Drum...

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  19. proslijedio/la je Tweet

    As devices, channels and platforms proliferate, user consumption patterns have evolved - and so has fraud. Wondering how to get a handle on fraud? Encourage a culture of vigilance! Our very own dives into how with ! Check it out:

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  20. 7. tra 2019.
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