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One of the first articles I wrote on New Discourses is called "Naming the Enemy: Critical Social Justice" because we understood the nature of this "Voldemort problem." CSJ didn't stick. CRT did, perhaps because it's more widely used and obviously racist.
It's a pretty straightforward and accurate use of synecdoche, with "critical race theory" becoming the shorthand for a basket of interrelated critical ideologies, including subfields such as "critical whiteness studies." Mass communication necessitates simplification.
Even more straightforward: "Social Justice" sounds Good. "Race Theory" sounds Real Bad.
Even worse in the original German: Kritische Rassentheorie
I actually suspect it's mostly because there's lots of identifiable material on it and because the race aspect is so blatantly offensive. Getting people to connect Queer Theory to the rainbow monkey with a dildo in schools is rather difficult.
synecdoche is my new word of the day
I think it catches on because it has the word "race" which makes people listen and a storied pedigree which means it can't be easily brushed away or said not to matter by journalists. That's why they landed on saying that you have misapplied the term.
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