Normative, mimetic, and arguably even coercive isomorphism are all at work in attempts to wokeify the institutions—and in attempts to de-wokeify them.https://twitter.com/realchrisrufo/status/1390020298834026502 …
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Aaron and I are using these terms in the technical sense defined in DiMaggio and Powell. 1983. "The Iron Cage Revisited" American Sociological Review
In this sense, coercive means an organization does something because the regulatory state and/or monopsonistic customers demand it. Normative means skilled professionals expect it. Memetic means industry peers do it.
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