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This is a strikingly honest description of culture war politics: create a brand that evokes negative feelings regardless of the details or merits of the case. In other words, the goal is to create a *bias* one that short-circuits reasoning and automates a political response.pic.twitter.com/YryY0adQ7z
This is how all political campaigns work and how many corporate marketing campaigns work. And it's not necessarily incompatible with reason and substantive argument. None of this is top secret. 
It’s fucking toxic for our culture, it ruins the public’s ability to assess ideas on their merits and pits them against each other based on ideas they don’t even subscribe to. Keep that marketing bullshit out of political discourse.
It makes sense if he thinks of critical race theory per se as a crazy set of ideas, and just wants the public to see it as such. I've seen this quote going around for a few days, and still don't see the dishonesty?
Guess I should give you credit for admitting that you are being dishonest about this on purpose.
It's almost Trumpian.
No, I don’t think the people you are manipulating know that’s what’s happening to them.
looks like you flew a little too close to the sun, Icarus.
Destroying the meaning of words and concepts is absolutely incompatible with substantive argument.
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