I've been doing a lot of interviews and have tried to generate *one new idea* in each of them. As a politician, you have to follow the text. As a writer, you have the imagine the new text. I judge an interview successful if I'm surprised by something that comes out of my mouth.
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Love the "generate one new idea" point. Trying out new ideas is inherently risky. Like a jazz saxophone player trying a new scale at a live show, the newly improvised riff could misfire --- or could launch a cooking-hot jam session.
