Since March I've been contacted by multiple (very big name) advertising agencies hoping to license Covid photos for their clients, and every instance has been unpleasant at best and offensive at worst. 1/8
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Having spent a career in and around that world I would chalk up most of those interactions to Hanlon’s Razor: never assume malice when it can be explained by ignorance/inexperience. Photo licensing can be complex and these kids don’t know the first thing about it.
Who are the "kids" here? The senior VPs for McCann and TBWA I talked to, or the owner of an European agency? Or the principal creative strategist for a Fortune 25 company? I don't mean to be snarky, but I was talking with high level folks who knew exactly what they were doing.