Since March I've been contacted by multiple (very big name) advertising agencies hoping to license Covid photos for their clients, and every instance has been unpleasant at best and offensive at worst. 1/8
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I've been asked for free photos. I've been given unreasonable timelines: "we are anxious to speak with you as we are looking for a very quick turn around!! (need to sort this morning)" and I've been entirely ignored by almost every agency after I provided estimates. 6/8
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So to anyone in the ad world who needs to hear this: be better, try harder. It's not a big ask to show respect for the people working in the field. This may be "content" for your billion dollar clients, but these are stories of real people going through actual devastation. 7/8
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So before you send an email filled with exclamation points and gibberish about "content" and "packages", read the room. Realize that while you're trying to sell some product, journalists are putting themselves at risk in the field to tell these stories. Please, be better. 8/8
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